A finding is a fact or statement that simply tells us what is happening. They help to show the kind of mental model that someone applies, and the decision making process that he or she goes through. Start your research results section by restating the purpose of your research, so that your readers can re-focus on core of your academic article 2. I’ve used user journey maps before on lots of projects and I simply love them, love them, love them. One way to keep your presentation objective is to simply list each hypothesis, with the findings … Follow these five tips, and you will reap the rewards of your UX research efforts! UX research has borrowed a lot from the fields of psychology, sociology, and anthropology. Also consider recording presentations so that new team members and those that were unable to attend can catch up. You can also check out these example user journey maps. Sometimes, first time visitors may have different thoughts, such as, ‘Where am I supposed to go to find X?’ ‘How do I do Y?’ ‘I don’t get what this webpage is about,’ and so on. You see it turns out that long, dull and unengaging UX research reports, the sort that research teams and agencies all too often churn out, are at least useful for one thing – sending you to sleep. Establish and implement an overall research strategy. While codes serve to highlight interesting information, themes require you to actively interpret the data. A popular turn of phrase in the UX design world is that the project dictates the process, and this is certainly true of UX research. They are therefore great for bringing UX research insights to life by helping to tell some of the stories that came out of that research. CXPartners task model cheat sheet First, you’ll go through all your data, pulling out quotes and observations of interest—much like the coding exercise from before. These forms of documentation are often better at conveying the information and bringing your research findings to life. 5 simple ways to drive research engagement. Let’s explore coding in more detail now. Or gather around a computer with your agile teammates to share results that inform specific design iterations. Part one contains a summary of your findings in an engaging way – this could be in a presentation, via personas or user scenarios. While there may be other interesting information in there, it’s not necessarily relevant if it doesn’t relate to your research objective; that’s how you’ll dig out the real gems! People don’t ‘buy’ things they don’t understand. Personas (see example below) are basically individual profiles for users. When applying for a job, you need to present your work twice during the application process. To create an empathy map based on the findings from your interviews, you go through the notes and other materials that you have from your qualitative user research. When you’re ready, identify all the most crucial insights and list them in a document. The Qualities of Effective UX Research Reporting So, what exactly makes for an effective UX research report? This helped to highlight the fact that choosing and booking a holiday is invariably a multi-step process, so allowing retail staff to easily pick up an enquiry part way through that journey is very important. From this finding, you might derive the following insight: “There is currently no all-in-one solution for budgeting, so users need to rely on multiple apps.” Can you see how the insight hints at a possible solution? Yes, UX research does work. This article shows the process of condensing a 2 week UX sprint in General Assembly into a pitch that is both user- and business-centric. To find out more about scenarios take a look at my 2-part complete guide to scenarios. 1. Next, you’ll find similar notes and stick them around the first, creating a cluster of Post-its that all share a particular theme. I can also recommend the excellent book Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo. You could present formally to your company’s leadership team if the research will inform a key business decision. For example, you can use personas to outline identified user needs and pain points, you can outline user behaviours and characteristics and even include quotes that users said during the research. “I’m not a fan of online dating. Scenarios tend to read almost like a narrative story, whereas scenario maps are much more paired back, showing simply the high level steps. Expanding your knowledge of the UX research field. Remember that people generally have terrible memories. This is where your big blank wall will come in handy! Here are 8 of them to try out (just not all on the same project). Design principles, Personas, Scenarios, User journeys, UX research, UX tools. Another useful technique for grouping and understanding your research data is affinity mapping. Like a break-through actor that has suddenly themself the darling of Hollywood, storyboards have flown in from the world of comic books and movies and made a real splash in the UX scene (believe it or not storyboards for movies were first used in the 1890s). They have been used for well over 25 years, the term first being used by Peter Checkland as part of his Soft Systems methodology (a kind of precursor to service design). Imagine you’re designing a budgeting app for students. Here’s an example of how the synthesis process might look in action: Theme: Pain points → Finding: Several users gave up on their purchase, stating that the checkout process required too many details to be filled out → Insight: The current checkout process is too complex and long-winded. I’ve never had to resort to the sort of sleep tactics that insomniacs might have to employ. Very useful if you’re trying to get to sleep at night, not so useful if you’re now dribbling and snoring like a steam train at your work desk. Let’s look at … What codes might you come up with for the following snippet of text? First in the portfolio, second on the interview. By the end, you’ll be ready to transform your user research into a meaningful plan of action! You’ll write each point on a separate sticky note and then pick one sticky note as your starting point, which you’ll place on a blank wall or whiteboard. Based on that insight, you might choose to design a one-stop-shop budgeting app for your target users. Long, dull, detailed reports are a terrible way to communicate those all important insights that come out of UX research. You may choose to simply share your insights via a Google doc, or you might present them in person; as long as all key stakeholders understand what research you conducted, why you did it, and what you learned, it’s up to you how you choose to share your work. Why did you conduct user research in the first place? These are your themes, and they should start to give you an idea of what information was most prevalent or useful across your user interviews. Tutorial 7: How To Analyze Your UX Research Findings, “Hi there! This way, your co-workers are more likely to absorb and address your findings. Easy to understand. Synthesis can be defined as the process of creating spontaneous concepts and ideas based on the facts you’re analyzing. For example, you might show the journey that a customer undertakes when buying a new car, going on holiday or eating out at a restaurant. How to Present UX Design Ideas Summary: Don't just show your proposed user-interface solution. It’s important to bear in mind that grouping your data into themes is a highly iterative process. In any effective presentation, the designer must consider how to best present findings and optimize their impact on the end product. Learn how to measure the impact of your words with qualitative and quantitative research. I really like this term because it reminds everyone that what they’re seeing is the reality of what actually happens today, rather than what could happen (future ‘to be’ maps are referred to as ‘design maps’ in the book). Feel free to duplicate your sticky notes if they fit into more than one cluster. Its usually a powerpoint deck in my work as a user experience research associate at a UX consultancy. In this article, we discuss five effective ways to present research data concerning UX, ... You can organize and present your findings to the stakeholders in many forms. So, if your goal is to find out more about your target users, you’ll start with those themes that are likely to contain key user insights. Read as much as you can on the topic, network with people in the field, and either shadow or volunteer on projects in order to build a portfolio that you can later present to prospective employers. To make sense of your qualitative research, a good first step is to assign codes to the data. It’s also a good idea to create a quick profile document for each user; this way, you’ll have the person in mind as you explore their research data. Did you want to develop empathy for your target users, or did you want to find out if an existing product is meeting your users’ needs? Few of the tools I use are Eventually, you’ll end up with an entire wall or whiteboard filled with sticky notes and, most importantly, themes. A simple way to present research findings is to create a group of slides (or ‘slide deck’) that includes: 1 or 2 slides that outline the research you did 5-10 slides that describe your findings Try to keep presentations relatively short and sweet, around the 20 minute mark is good. We hope you’ve enjoyed learning all about user research and that you now feel equipped with some useful UX research techniques. I’m lucky in that respect. Scenarios and scenario maps (see examples of both below) show the steps that a user will go through for a given scenario. These included principles such as: Remember customers and allow them to pick up where they left off. Other ways of describing and visualizing user research findings include scenarios, personas, workflow diagrams—like that shown in Figure 6—task analysis diagrams, customer journey maps, and experience maps. I’m here to tell you that there are much better ways of communicating UX research insights than writing a long and boring report that documents everything in excruciating detail. I have the honor of accompanying you on the final stretch of this UX Research for Beginners Course. However, the most impactful of all were the design principles that I created. Include helpful and quality tables, figures, graphs that can synthesize your research 3. Whatever your findings, you need to make them: 1. Part two contains the background information about how you did your research and your full analysis. The design principles helped to not only communicate the UX research insights, but more importantly guide the design of a new holiday booking system for retail staff. With that in mind, let’s return to the task at hand: synthesizing your research data. We’ve highlighted some potentially “codable” phrases in bold. I’ve written a number of articles about personas – I really do love them that much! An insight, on the other hand, describes an aspect of human behaviour or user motivation. Digital Learning Environment rich picture by Dan Zen User research is only truly valuable if everyone can learn from it, after all! Often, your research insights will become your problem statement—in other words, the user problem that you will aim to solve. I have also put together a step by step guide to scenario mapping. I’m William, a course specialist here at CareerFoundry. The insight “There is currently no all-in-one solution for budgeting” could be turned into a how-might-we question as follows: “How might we enable users to satisfy all their budgeting needs in one place?”. Rich pictures are typically cartoon like sketches visually showing a complex problem or domain. Be prepared to go back and forth between your original interview transcripts, your codes, and the emerging themes. The different types of research you can conduct How to analyse and share your findings with your team. In a previous article (Getting the most out of personas) I described personas as the best thing since sliced bread – a bold claim indeed, but one that I still stand by. It’s a step that many skim over, but it can be crucial in making presentations that drive stakeholder action. Codes such as “difficulty finding local matches” or “lack of replies and engagement” could be thematized as “pain points”. Before we look at how to synthesize your data, let’s first define the difference between findings and insights. You should also checkout out Boon Yew Chew’s Visual thinking workshop and these rich picture guidelines from Peter Checkland – the rich picture granddaddy of them all. They can also provide context  and can be great characters for telling stories that came out of the UX research (more about this later). In the next step of your user research analysis, you’ll use these themes to draw meaningful insights from your data. In the interview, Jeff shares what it was like to make a career change a bit later on in life, as well as some of the challenges and joys he encountered along the way. The final step in the analysis phase is to share your insights with your team. I haven’t tried any other dating services. The codes “dating app”, “online dating” and “speed dating” could all be grouped under the theme “dating services”. I guarantee that within minutes of starting to read one you’ll be sleeping like a baby. Before you do, it’s important to refer back to your research objectives. An important but undervalued skill in a designer’s toolbox is communicating UX research findings to collaborators and stakeholders. Ultimately, the insights you uncover through user research and subsequent analysis will guide the next steps in your design process, showing you what you need to focus on and why. No matter what research methods you use, the next step is to turn your raw data into valuable insights. and often ends up being rather lengthy in nature, meaning that the most valuable insights are not always immediately apparent! You can simply write your codes next to the relevant text, and remember: they don’t need to be highly sophisticated! Let’s go! Subscribe to our Alertbox E-Mail Newsletter: The latest articles about interface usability, website design, and UX research … This is especially useful for structuring long pieces of text, such as interview transcripts. A well thought out and executed presentation is a great way to communicate UX research insights, but don’t think that you can rely on a presentation alone – you need multiple modes of communication. Let’s go back to our budgeting app example. So if you want to make sure your results will be seen, are taken note of, and taken into consideration when the future of the tested product is discussed, you need to present them accordingly. It just doesn’t seem to work for me.”. Here are some tips most important for presenting UX research findings, so that you don’t leave the results to fend for themselves in an inbox. Once you’ve coded all your data—so, in this case, all of your interview transcripts—what you’ll have in front of you is a rather messy collection of different codes. For each stage of the journey a map will typically call out what the user is doing, thinking, feeling and experiencing, along with any current pain points. For example, when I worked within the UX team at TUI, Europe’s largest package holiday company I carried out some UX research to investigate how retail staff assist customers to find and book their holidays. In the case of user research, this means turning your themes into something meaningful; you know what your themes are, but what are they telling you? These terms are often used interchangeably but actually mean different things (especially in the context of user research) so it’s important to get them right! Get the knowledge and … We’ll lay out a clear step-by-step guide for conducting research analysis and introduce some useful techniques such as data coding and affinity mapping. So today we want to cover a few creative ways to present our research findings, so nobody gets bored and nothing gets lost! John Pruitt and Tamara Adlin call these sorts of maps, ‘reality maps’ in their excellent book, The Persona Lifecycle. Let’s find out. What challenges and pain-points do users encounter when studying online. Including a video clip of a user interview is best case scenario if you really want to drive a point home. 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