Sorry, there was a problem saving your cookie preferences. Word of mouth drives 20-50% of all purchasing decisions. People don’t listen to advertisements, they listen to their peers. What do politicians, advertisers, charity organizations and public health officials all have in common? In his book Contagious, Jonah Berger explained why some things catch on. Why we talk about and share some things rather than others. “If something is built to show, it’s built to grow.”- Jonah Berger . Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out. Contagious why things catch on free pdf, Ebook Contagious: Why Things Catch On currently available for review only, if you In this book, Berger reveals the secret science behind word-of-mouth and. We use cookies and similar tools to enhance your shopping experience, to provide our services, understand how customers use our services so we can make improvements, and display ads. This is Marketing: You Can’t Be Seen Until You Learn To See, Invisible Influence: The Hidden Forces That Shape Behavior, Made to Stick: Why some ideas take hold and others come unstuck, "An infectious treatise on viral marketing. As a playbook for marketers, Contagious is a success.” -- Danielle Sacks ― Fast Company “Contagious contains arresting — and counterintuitive — facts and insights. Your recently viewed items and featured recommendations, Select the department you want to search in. . If you said advertising, think again. Download for offline reading, highlight, bookmark or take notes while you read Contagious: Why Things Catch On. Reviewed in the United Kingdom on 14 April 2018. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading. - Read book Contagious Why Things Catch On PDF by mailtrix - Issuu It may seems repetitive since it has a few points to make and expands in more pages than needed. Some products, ideas, services, and behaviors catch on and become popular while others falter. He’s studied why. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on. Consistent throughout all viral content, are six key ingredients or “STEPPS:” Social Currency; Triggers; Emotion; Public; Practical Value; Stories – none of which are mutually exclusive but are all independently available for use on your product or idea wherever and whenever it makes the most sense. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. The case of the viral blender. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Chip Heath, co-author of Made to Stick and Decisive. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. In Contagious, Jonah Berger shares the secret science behind social transmission. What makes products and ideas catch on and become popular? --Chip Heath, co-author of Made to Stick and Decisive "Think of it as the practical companion to Malcolm Gladwell's The Tipping Point." You're listening to a sample of the Audible audio edition. This was a recommendation from a college teacher and I have to say a very good/informative book for digital media. combines groundbreaking research with powerful stories. When a telephone booth is a door. Well constructured , gives 7 well defined concepts and walks you through each one, and when combined you get a very clear blow by blow understanding of why some ideas are contagious. Berger explains that “regardless of how plain or boring a product or idea may seem, there are ways to make it contagious…” if you know the right way to do it. He provides an easy to follow acronym for outlining what items can help something catch on. Something went wrong. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. It is full with real life examples and with research results. Contagious: Why Things Catch On - Ebook written by Jonah Berger. (PDF) . If you want to start a small business or even just a professional YouTube or Instagram account I'd suggest starting with this one. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Why do people talk about certain products and ideas more than others? Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world. Reviewed in the United Kingdom on 10 November 2020, A really insightful book. Reviewed in the United Kingdom on 16 April 2017. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. . The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics." Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. Berger identifies six principles that operate, either singly or in combination, when anything goes viral, including social currency (a restaurant makes itself so hard to find that it becomes famous); emotion (the clip of Susan Boyle’s first appearance on Britain’s Got Talent exploded on YouTube because people reacted to it emotionally); triggers (more people search online for the song “Friday” on Friday than on any other day of the week); and practical value (a man’s video showing how to cleanly shuck a cob of corn exploded due to its useful application). To win a signed copy of Contagious: Why Things Catch On and Genius swag, add an annotation to this chapter of the book! Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. Unable to add item to List. But how does it happen? We see this quite a bit with things going "viral" with social media, but he goes deeper than just the social media aspect of contagiousness. We've taken the very best parts of our original webinar with Dr. Jonah Berger, author of New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On, and condensed them … Contagious combines groundbreaking research with powerful stories. One of my favorite marketing books, it's a useful overview of why some things catch on, others don't, and how we might better engineer our messages. It also analyses reviews to verify trustworthiness. Praise For Contagious: Why Things Catch On… “Jonah Berger is as creative and thoughtful as he is spunky and playful. An incredibly frustrating and irritating book. Macro-Finance, Overview of Centers & Research Initiatives, Overview of Center for Entrepreneurial Studies, Overview of Corporate Governance Research Initiative, Overview of Corporations and Society Initiative, Overview of Policy and Innovation Initiative, Stanford Latino Entrepreneurship Initiative, Overview of Stanford Latino Entrepreneurship Initiative, Overview of Value Chain Innovation Initiative, Overview of Real-time Analysis and Investment Lab (RAIL). Makes me want to check out the authors other titles, Reviewed in the United Kingdom on 18 November 2019. Written by an academic in a very simplified way to be easily digested by anyone. If you are seeking a bigger impact, especially with a smaller budget, you need this book. Why do some stories get shared more than others? Six key STEPPS. Seoul is hardly the nerve center for all things cool. And what makes online content go viral? Shuggie Bain by Douglas Stuart, Winner of The Booker Prize 2020, Writing style makes this difficult to take seriously, Reviewed in the United Kingdom on 18 July 2016. It doesn't have groundbreaking, unthought of revelations, but it's great for adding foundation to your marketing decisions. Why do some things get more word of mouth than others, and how, by understanding that science, can we make our own stuff more successful? If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral. . Jonah Berger is as creative and thoughtful as he is spunky and playful. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? “[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. If it had a bit more extensive primary research it would be even better, but I guess that's where " the science of sharing" comes in. The 6 STEPPS are explained with some great stories and are simple to make use of for your own products and ideas. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. Please choose a different delivery location. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. There are some products and services that seem to spread like wildfire? This is a breakdown of the book Contagious : Things Catch On by Jonah Berger. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He's a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. There's a problem loading this menu at the moment. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Why we pass things on. This book is delivers valuable info in a nice easy to read, easy to understand format. On such decisions are fortunes made. I highly recommend reading it so you can get the in-depth stories and studies he tells to back up his points. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. Wharton marketing professor Jonah Berger's new book, Contagious: Why Things Catch On, distills six principles that cause people to talk about … They would be wrong. 1-Click ordering is not available for this item. Jonah Berger’s book, ‘Contagious: Why Things Catch On‘ breaks down the ingredients that makes stuff spread. One because as said multiple times word of mouth marketing is free and two because as a book it says something different in comparison to all the 'social media gurus' who claim that you can do any kind of business just by sharing, liking and posting at particular times during the day. This shopping feature will continue to load items when the Enter key is pressed. Contagious will show you how to make your product spread like crazy." Never read anything on business and promo in the digital age and this was great place to start. Why $100 is a good price for a cheesesteak. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst.He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Please try again. Please try your request again later. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. What follows is a full executive summary of Contagious: Why Things Catch On by Jonah Berger. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. . Have you ever wondered what makes a product successful? But why do people talk about certain products and ideas more than others? Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational. Love the little stories that are used as examples, I couldn't stop sharing them around my peers. There are a many ways to skin the viral cat – Tipping Point, Unleashing the Ideavirus, How Hits Happen, Made to Stick – and while there are few ‘awe-some’ revelations Contagious … I take it as a concept book which helps put the thoughts in order and explain why marketing messages work where others not. Charles Duhigg, author of the bestselling The Power of Habit. -- "Publishers Weekly", Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of, Good To Great: Why Some Companies Make the Leap... and Others Don't, Made to Stick: Why Some Ideas Survive and Others Die, The Way of the Superior Man: A Spiritual Guide to Mastering the Challenges of Women, Work, and Sexual Desire (20th Anniversary Edition). Read this book using Google Play Books app on your PC, android, iOS devices. Contagious: Why Things Catch On By. explains why, and shows how to leverage these concepts to craft contagious content. Jonah Berger knows the answers, and, with Contagious, now we do, too. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Contagious will show you how to make your product spread like crazy. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives. Daniel Gilbert, Professor of Psychology, Harvard University and author of Stumbling on Happiness. . If you said advertising, think again. In this interview he decodes the science behind why some things go viral and how companies can use it. Why do some things become popular? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Ants can lift fifty times their own weight 1 Social Currency 29. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. Love the little stories that are used as examples, Reviewed in the United Kingdom on 26 July 2016. Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. Contagious combines groundbreaking research with powerful stories. Really good, really clear, gives enough information to get the messages across but doesn't labour any of the points. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Stanford Innovation and Entrepreneurship Certificate, Big-Data Initiative in Intl. Contagious Book Review “Contagious” is easy to read, insightful and highly applicable. Why are some rumors infectious? The reader is evidently expected to be amazed by stories in which every detail is explained as if to a child. . . But, how can you make that happen for your business? . Introduction: Why Things Catch On 1. People don’t listen to advertisements, they listen to their peers. Jonah writes to inform us of why things catch on. a. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Simply highlight the text you'd like to annotate and click It was an interesting book, if only because it solidified the fact that I would never want to work within any profession where this book is applicable. Jonah Berger Key Insights. Can you make anything contagious? Try again. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Or to be certain that a book you've found on our website is also here on our shelves, feel free to call us at 615-953-2243. An engaging and often surprising book. We’re all familiar with the idea of something—a video clip, for example—going viral. This item cannot be shipped to your selected delivery location. What makes things popular? Some of what the author talks about here will seem utterly obvious, but there is plenty of insider stuff as well (for example, the brain trust at Apple debated which way the logo should face on the cover of its laptops: rightside up to the user, or rightside up to someone looking at the laptop’s open lid?). Contagious: Why Things Catch On So I won this in a goodreads give away. Why do some ideas seemingly spread overnight, while others disappear? To get the free app, enter your mobile phone number. What makes things popular? will show you how to make your product or idea catch on. Fast pace and easy to understand book. Anyone involved in business has observed that certain products, services or ideas seem to catch on and become wildly popular.Others ideas fall flat.Why do some ideas fail to achieve widespread acceptance despite being high quality, of good value, and endowed with hefty advertising budgets? Prime members enjoy fast & free shipping, unlimited streaming of movies and TV shows with Prime Video and many more exclusive benefits. What makes things “go viral”? I find the subject both interesting and useful; shame this book reads as if it were written with a reader of limited attention span and intelligence in mind. Contagious: Why Things Catch On (Hardcover) Book listings on our website do not always reflect the current availability of books on our store shelves. Very clear, interesting and well written. Reviewed in the United Kingdom on 7 February 2019. How can some products become ubiquitous, while others never gain traction? This book is well researched, accessible and just an eye opener when it comes to today's practices of guerrilla marketing. If You Want Your Message to Spread, You Need to Get People Talking, and Imitating. . Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one … Approved third parties also use these tools in connection with our display of ads. Contagious: How to Build Word of Mouth in the Digital Age, © 1996-2020, Amazon.com, Inc. or its affiliates. . I struggle to believe that this was written by an academic expert - the writing style is repetitive and lacks depth. Which is more important, the message or the messenger? It makes a great pair with a few more books on marketing and influencing such as “Make to Stick“, “The Tipping Point“, “Triggers“, “Brandwashed” and “Influence“, the big classic by Cialdini. Why are some stories and rumors more infectious? Reviewed in the United Kingdom on 17 May 2015. --Tasha Eichenseher "Discover ""[Berger] sheds new light on phenomena that may seem familiar, showing with precision why things catch on. Check a book's in-store availability beneath the "add to cart" button. And what makes online content go viral? 1. . Contagious – Why Things Catch On adds useful new examples, and a new STEPPS mnemonic into the innovators vocabulary. An Introduction to Contagiousness. I'm not an expert on social media or even word of mouth marketing but I ve tried my fair amount during my time at university. contagious why things catch on - jonah berger ... ... good It's a good book in that it gives you proof points and examples for what makes something viral.